Managing in Developing Countries

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As consumers, suppliers, competitors and capital users, the 142 developing countries in the world are of major importance to more than 140,000 Western managers who do business with the Third World on a daily basis. Building on 25 years of teaching and field research, James Austin presents a comprehensive analysis of the dynamics of the Third World business environment where, unlike the West, government is what the author terms a "megaforce". With hundreds of examples, Austin shows how managers must interact with Third World governments in each of the functional areas of management: finance, production, marketing and organization.