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Click Here: The Art and Science of Digital Marketing and Advertising
by Alex Schultz
€ 21.25
ISBN: 9781035447589
The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.
Growth is good. But how do you achieve growth for your business in the digital age?
Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service?
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up.
From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business.
'Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.'
Mark Zuckerberg, CEO - Meta
'Few people understand marketing and growth better than Alex.'
Daniel Ek, CEO - Spotify
400 pages.
Not Yet Published.
Printed on or after 22/09/26. Please note dispatch may take 5-10 days after publication date.
A separate order should be placed for this item. If you order this along with other items, your entire order will be held and despatched when complete.
Date of Publication: 22/09/2026
Trade PaperbackClick Here: The Art and Science of Digital Marketing and Advertising also appears in these Categories:
