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Croc

by George Boedecker

  

€ 21.25 

ISBN: 9781035438648

Lessons on life and business you are guaranteed to find nowhere else.


Crocs are many things to many people. They're the best-selling non-sneaker shoe on the planet, for starters. For some, it's true, they're the ugliest shoe ever made. What's indisputable is, two decades later, they've worn by billions of feet worldwide, from the supermarket to the red carpet. In fact they've never been more popular.

For me, Crocs are a journey. They've taken me from a kid who stole milk from rich neighbours because he was hungry (until I realised I could sell it back to them), to someone who made millionaires of my childhood friends. Along the way I've circled the planet 28 times, been behind bars 11 times (though never convicted), and been banned from all 15 of a friend's restaurants. Oh and I partied with Fleetwood Mac, kibbitzed with Robin Williams and bought Keith Richards' first Fender guitar too.

Now I'm ready to tell you my lessons on life and leadership. I guaranteed you won't find them anywhere else. Stranger than fiction, larger than life, uglier than sin and absolutely unique ... but I'm not talking about Crocs anymore. This is how I made millions just to give them away, and nearly destroyed myself in the process.

Funny, twisted, touching, exuberant, Croc is not just a business story; it's the story of a life like no other.

288 pages.

Not Yet Published.

Printed on or after 15/09/26. Please note dispatch may take 5-10 days after publication date.
A separate order should be placed for this item. If you order this along with other items, your entire order will be held and despatched when complete.

Date of Publication: 15/09/2026

Cover of Croc - George Boedecker - 9781035438648Trade Paperback

Croc also appears in these Categories:

Fashion