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It Just Works: The Nine Simple Rules of Apple's Success

by Neil West

  

€ 21.25 

ISBN: 9781035082018

Simplicity is Apple's competitive advantage. It Just Works shows you how to make it yours.

What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT to Lego? Simplicity. Humans love simplicity; it's a hard-wired obsession. Apple has built one of the world's most valuable companies on this single principle.

In It Just Works, Apple veteran Neil West unpacks the world-conquering methods of simplification passed down from Steve Jobs to Tim Cook, and carried forward by John Ternus. This book offers a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact in their work and life.

This book will show you how to:



Build effective solutions from the ground up.
Make work simpler for you and your colleagues.
Remove friction from products, processes and decisions.
Solve problems that your customers don't even know they have.
Communicate simply, persuasively and quickly.
Stay focused and drive change.


Based on decades of experience at the cutting edge of innovation, West delivers a set of simplification methods you can apply immediately - without permission or additional resources - to transform your output and your results.

304 pages.

Not Yet Published.

Printed on or after 03/09/26. Please note dispatch may take 5-10 days after publication date.
A separate order should be placed for this item. If you order this along with other items, your entire order will be held and despatched when complete.

Date of Publication: 03/09/2026

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