MANAGING SERVICES MARKETING 3E

by John Bateson

Combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organizational behaviour, operations management, and strategy literature. The text also emphasizes contemporary ethical and international issues in services marketing.

ISBN: 9780030986666

€ 34.25 

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Cover of MANAGING SERVICES MARKETING 3E - John Bateson - 9780030986666Hardback