Make That Grade: Marketing 4th Edition

by Therese Linehan

An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.

New to this edition:

• Impact of the economic downturn on pricing
• New technology for marketing information and research
• Impact of online distribution
New methods of marketing communications
• New case studies at the end of each chapter

Presented with clearly defined learning objectives and revision questions at the end of each chapter.

Written with a clear focus on the learner.
Suitable for: - Students taking a marketing module as part of a degree or diploma programme; - Students taking Marketing Institute of Ireland exams; - Students taking marketing modules at FETAC Level 6.

ISBN: 9780717149827

€ 22.99

In Stock.

Usually despatched in 2-5 working days.

Date of Publication: 01/08/2011