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Make That Grade: Marketing 4th Edition

by Therese Linehan


An overview of marketing principles and concepts, updated to reflect the challenges of the global recession.

New to this edition:

  • Impact of the economic downturn on pricing
  • New technology for marketing information and research
  • Impact of online distribution
    • New methods of marketing communications
  • New case studies at the end of each chapter
Presented with clearly defined learning objectives and revision questions at the end of each chapter.

Written with a clear focus on the learner.
Suitable for: - Students taking a marketing module as part of a degree or diploma programme; - Students taking Marketing Institute of Ireland exams; - Students taking marketing modules at FETAC Level 6.

243 pages.

4th Revised Edition

ISBN: 9780717149827

€ 22.99 

In Stock.

Usually despatched in 2-5 working days.

Date of Publication: 01/08/2011

  
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