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Cases In European Marketing
€ 4.99 Save €12.45 (RRP €17.44)
ISBN: 9780749411183
Explores some of the challenges that companies face when marketing their goods or services across Europe. The text describes actual case histories, such as the marketing of a European mobile telephone network, the battle for the European breakfast cereal market and European car pricing.
128 pages.
In Stock.
Usually despatched in 2-5 working days.
Date of Publication: 19/01/1994
71% offPaperback
