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Cases In European Marketing

by Richard Lynch

Explores some of the challenges that companies face when marketing their goods or services across Europe. The text describes actual case histories, such as the marketing of a European mobile telephone network, the battle for the European breakfast cereal market and European car pricing.

128 pages.

ISBN: 9780749411183

€ 4.99  Save €12.45 (RRP €17.44)

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Date of Publication: 19/01/1994

  
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