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Customer Behavior: A Managerial Perspective
€ 4.99 Save €66.25 (RRP €71.24)
ISBN: 9780030343360
Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to graduate level programs. Its managerial approach focuses not only on the household consumer but also on the business customer market. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.
512 pages.
2nd Revised EditionIn Stock.
Usually despatched in 2-5 working days.
Date of Publication: 18/02/2003
93% offHardback
