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Digital Branding: How to Successfully Build and Measure a Brand Online

by Daniel Rowles

  

€ 33.75 

ISBN: 9781398618428

Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide.

Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.

This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm.

240 pages.

4th Revised Edition

In Stock.

Usually despatched in 2-5 working days

Date of Publication: 03/01/2025

Cover of Digital Branding: How to Successfully Build and Measure a Brand Online - Daniel Rowles - 9781398618428Paperback
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