Your browser does not support Javascript or it has been turned off. Please enable JavaScript to be able to add items to your Cart and Checkout.

GROUNDSWELL

Qty

€ 2.00 Save €19.24 (RRP €21.24)

ISBN: 9781422125007

Groundswell is a book by Forrester Research executives Charlene Li and Josh Bernoff that focuses on how companies can take advantage of emerging social technologies.

The groundswell is characterized by several tactics that guide companies into using social technologies strategically and effectively.

Listening: Businesses should listen to their customers to understand what the market is looking for in their products. In order to do this, a company needs to find out if their customers are using social technologies and how they are using them.
Talking: Instead of advertising to customers, marketing departments should find creative ways to connect with users about their experience with a product and their feelings about the brand. One common method is participation in social networks.
Energizing: Enthusiastic customers are part of the groundswell, and companies can recognize and appreciate these customers by creating online communities and social platforms where they can connect with the brand and provide reviews.
Supporting: Businesses can harness the support of their own employees by creating internal social applications for them to connect with the brand, also known as enterprise social software.

In Stock.

Usually despatched in 2-5 working days.

Cover of GROUNDSWELL - Charlene Li - 9781422125007

91% offHardback

GROUNDSWELL also appears in these Categories:

Sale

Cover of The Daly Dish Meal Planner

The Daly Dish Meal Planner

Cover of Michael Mallin: 16Lives

Michael Mallin: 16Lives

Cover of Mary Berry's Christmas Collection

Mary Berry's Christmas Collection

Cover of On Bloody Sunday

On Bloody Sunday

Julieann Campbell

Cover of Gilligan

Trade Paperback

Cover of Pinch of Nom Food Planner: Quick & Easy

Pinch of Nom Food Planner: Quick & Easy

Kay Featherstone

Leslie McCauley

Cover of Lionhearts

Cover of The Purpose of Power: How to Build Movements for the 21st Century

The Purpose of Power: How to Build Movements for the 21st Century

Cover of The Monk: The Life and Crimes of Ireland's Most Enigmatic Gang Boss

The Monk: The Life and Crimes of Ireland's Most Enigmatic Gang Boss

Trade Paperback

Rebecca Harding Davis

Cover of Tennis Lessons: damaged dust jacket

Tennis Lessons: damaged dust jacket

Susannah Dickey

Cover of Party In Your Plants: 100+ Plant-Based Recipes

Party In Your Plants: 100+ Plant-Based Recipes

Cover of The Fiery Crown

The Fiery Crown

Cover of All Against All

All Against All

Cover of Howell Grange

Cover of The Big Yaroo

Trade Paperback

Cover of Don't Be Fooled! Countering Deception at Bridge

Don't Be Fooled! Countering Deception at Bridge

Cover of The Content Assignment

The Content Assignment

Cover of Old Success

Trade Paperback