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How to Get to Great Ideas : A system for smart, extraordinary thinking

by Dave Birss

  

€ 16.25 

ISBN: 9781399818452

The highly practical lessons in HOW TO HAVE GOOD IDEAS are based on neuroscience, psychology and behavioural economics. Written by the former Creative Director of OgilvyOne, this book offers a brilliant new system for conceiving original and valuable ideas.

It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it and how to inspire others to have great ideas. It proves that any organisation - and any department within an organisation - can become a fertile environment for ideas.

In Stock.

Usually despatched in 2-5 working days.

Date of Publication: 07/11/2024

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