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How to Get to Great Ideas : A system for smart, extraordinary thinking

by Dave Birss

  

ISBN: 9781399818452

The highly practical lessons in HOW TO HAVE GOOD IDEAS are based on neuroscience, psychology and behavioural economics. Written by the former Creative Director of OgilvyOne, this book offers a brilliant new system for conceiving original and valuable ideas.

It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it and how to inspire others to have great ideas. It proves that any organisation - and any department within an organisation - can become a fertile environment for ideas.

€ 16.25 

Not Yet Published.

Printed on or after 07/11/24. Please note dispatch may take 5-10 days after publication date.
A separate order should be placed for this item. If you order this along with other items, your entire order will be held and despatched when complete.

Date of Publication: 07/11/2024

Cover of How to Get to Great Ideas : A system for smart, extraordinary thinking - Dave Birss - 9781399818452Trade Paperback
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