When Josh Littlejohn started a small sandwich shop in his home city of Edinburgh, he would never have thought that, within ten years' time, it would be frequented by Hollywood A-listers like Leonardo di Caprio and George Clooney, that he would have opened a string of successful cafés across the UK, and that he would be honoured with an MBE by the Queen. Not to mention raising over £22 million to combat homelessness around the world.
All this before his 35th birthday. And all set in motion by a rough sleeper, named Pete, walking into his shop and sheepishly asking him for a job.
Paying It Forward is part memoir, part manifesto for social entrepreneurship, and part manual for putting purpose ahead of profit. It reveals what is exactly social entrepreneurship is and how it can make a difference. How if only 20% of entrepreneurs became social entrepreneurs and focussed their energies on helping people, our world would be in a much better state.
It is also an inspiring tale of resilience, leadership, and heart, packed full of practical lessons such as how to 'Calculate Risks' and why we should 'Help Just One Person' every day, that 'If You Don't Ask, You Don't Get' and how to 'Find Your Compassion', how to 'Find Global Solutions' and how to 'Build A Movement'.
The path to being social entrepreneur is never a smooth one: Paying it Forward is the compass for finding your own path and making a difference in the world.
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Date of Publication: 17/08/2023