Contact Clock Question Basket Search User Store Facebook Mail Instagram Twitter
O Mahonys Logo Minimal - go to homepage

Social Media Marketing: Theories and Applications 3rd ed

by Stephan Dahl

  

€ 64.99 

ISBN: 9781529720822

Providing a uniquely scholarly approach towards the subject, Social Media Marketing continues to draw on current trends and research to deliver a critical evaluation of social media marketing in relation to marketing theory and business and social science scholarship alongside industry perspectives.

Now in its third edition, this popular text has been updated to include technological advances in practice such as AI and virtual marketing, alongside a brand-new chapter on the rise of influencer culture and marketing. Examples and case studies throughout also help students to contextualise the text through popular brands and platforms such as Instagram, Dunkin Donuts, Amazon and also political marketing for social movements such as Extinction Rebellion.

This text is essential reading for all marketing students, researchers and practitioners today.

312 pages.

3rd Revised Edition

In Stock.

This product is only available for collection at our University of Galway campus bookshop.
Home delivery of this product is not currently available.

Date of Publication: 27/04/2021

Cover of Social Media Marketing: Theories and Applications 3rd ed - Stephan Dahl - 9781529720822Paperback
Social Media Marketing: Theories and Applications 3rd ed also appears in these Categories:

Marketing

Cover of Skills for Success: Personal Development and Employability Peek
Skills for Success: Personal Development and Employability
Stella Cottrell
Paperback
€23.75
Cover of Marketing Research: Applied Insight, 6th Edition
Marketing Research: Applied Insight, 6th Edition
Dan Nunan
Paperback
€81.25
Cover of Social Marketing: Rebels with a Cause 18% off
Social Marketing: Rebels with a Cause
Gerard Hastings Christine Domegan
Paperback
€35.00
Cover of Creating Powerful Brands
Creating Powerful Brands
Leslie de Chernatony
Paperback
€55.50