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The Brand Benefits Playbook

by Allen Weiss

  

€ 21.99  Save €10.50 (RRP €32.49)

ISBN: 9781637745038

From two of the world's leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace.

Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product-what it has-than about its benefits-what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.

Drs. Allen Weiss and Debbie J. MacInnis, professors and branding, brand benefits, and positioning experts, are about to change that. In The Brand Benefits Playbook, Weiss and MacInnis help readers understand, and transition to, a benefits-based model.

256 pages.

In Stock.

Usually despatched in 2-5 working days.

Date of Publication: 19/03/2024

Cover of The Brand Benefits Playbook - Allen Weiss - 978163774503832% offHardback
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