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The Fashion Entrepreneur: A Definitive Guide to Building Your Brand

by Keanan Duffty

  

ISBN: 9781529428667

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.

Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

192 pages.

€ 37.50 

In Stock.

Usually despatched in 2-5 working days.

Date of Publication: 26/09/2024

Cover of The Fashion Entrepreneur: A Definitive Guide to Building Your Brand - Keanan Duffty - 9781529428667Hardback
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