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United Breaks Guitars: The Power of One Voice in the Age of Social Media

by Dave Carroll

€ 19.20

ISBN: 9781401937935

In 2009, United Airlines broke Carroll's guitar and he turned to social media outlets to voice his complaint and garnered international attention in the process. This story details his background, motivation, and how businesses should respond to social media uprisings.

Temporarily out of stock.

Not available to order at this time.

Date of Publication: 04/07/2012

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