Wings of Change: How the Biggest Energy Drink Made a Mark in Football

by Karan Tejwani

Wings of Change is the story of how the world's biggest energy drinks company made its mark in football. After years of success in beverages and extreme sports, Red Bull took over their local club, SV Austria Salzburg, controversially changing its name, crest, colours and history. While Red Bull were going strong, they faced a backlash from supporters who claimed they were damaging the integrity of the sport. Angry displays were seen at the ground and fans formed a phoenix club to honour the history of their former team. Similar projects soon followed in New York, Leipzig, Sao Paulo and Sogakope and again provoked hostility. Within a few years, Red Bull had captured the attention of the footballing world, developing an exciting line of talent across the globe. Now an established force in football, Red Bull's two most successful teams, RB Salzburg and RB Leipzig, are more prominent than ever. This book reveals how Red Bull changed the game, exploring their successes, controversies and innovations.

ISBN: 9781785317293

€ 15.65 

Temporarily out of stock.

Currently not in stock but due shortly. Usually despatched in 3 to 10 working days. If you order this along with other items, your entire order will be held and despatched when complete.

Date of Publication: 09/11/2020

  
Cover of Wings of Change: How the Biggest Energy Drink Made a Mark in Football - Karan Tejwani - 9781785317293Paperback